Email / SMS Lead – Private Paradise Co.

Email / SMS Lead APPLY NOW

Online
Marketing
Part time

Hi! We're looking for a talented Email/SMS Marketing Lead to take PPC to new heights and join our accomplished, passionate and small (but mighty) team.

Responsibilities include, but are not limited to:

  • Lead current CRM and develop promotional strategies that evolve with the rapidly growing business/ customer base, focus on driving eCommerce and lifecycle marketing
  • Execute both acquisition and engagement email/SMS/push campaigns aligned with the goals of PPC targeting customer segments, developing our marketing content calendar, and reporting against key metrics
  • Experiment with various A/B testing segments, and analyze the result-based customer behavior to maximize revenue, engagement, open, click & conversion rates
  • Design data-driven experiments to track/ analyze testing performance, and incorporate results to optimize existing campaigns/ flows
  • Independently write and edit copy that drives consumer engagement, aligning with brand voice
  • Collaborate with the creative design team to develop winning content


Desired Candidate:

  • Experience driving brand through execution of email, push, and SMS marketing campaigns
  • Knowledge with A/B testing, analyzing results with data/ metrics, and reports
  • Up to date knowledge in technology (automated flows) from concept to completion; including testing, sending, customer journey flows, and segments
  • Maintaining a positive attitude in a fast paced growing brand under multiple projects
  • Strong copywriting and copyediting abilities in English
  • Collaboration skills and passion for working with others
  • Strong drive for results, with high attention to detail, and amazing organization skills
  • Possess skills in both strategic thinking/analytics, and creative thinking
  • Experience with Klaviyo
  • Interest in fashion/ jewelry brands.

Preferred knowledge about BTS/ K-pop

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